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The State Fair of West Virginia
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2024 State Fair of West Virginia
For the 2024 State Fair of West Virginia, The Social Bee Marketing Agency crafted a vibrant and engaging campaign from start to finish. We designed the theme and all creative elements, ensuring a cohesive and captivating visual experience. Our team managed social media and marketing efforts, driving engagement and excitement leading up to the fair.
(The Social Bee manages SFWV's social media and marketing efforts year-round.)
Client
The State Fair of West Virginia
Year
2024
Brand Suite
We conceptualized and implemented a unique and memorable theme that resonated with the fair’s audience.
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Creative
We delivered eye-catching graphics, promotional materials, and on-site visuals that enhanced the fair experience.
![SFWV_FeedMockup.jpg](https://images.squarespace-cdn.com/content/v1/661fe9244f688739932f15a7/1721759323380-6F8B1ENYJ3E4AWGBLU7D/SFWV_FeedMockup.jpg)
![SFWV_FoodGuideMockup.jpg](https://images.squarespace-cdn.com/content/v1/661fe9244f688739932f15a7/1721759914985-4OS7PJNY64Q2GOK79VA5/SFWV_FoodGuideMockup.jpg)
![SFWV_BrochureMockup5.jpg](https://images.squarespace-cdn.com/content/v1/661fe9244f688739932f15a7/ce57a36e-dcba-4121-95cb-8fb5b6648c3f/SFWV_BrochureMockup5.jpg)
![Untitled design (1).gif](https://images.squarespace-cdn.com/content/v1/661fe9244f688739932f15a7/0e1f2387-8247-40f4-97c7-0aca22b77a7e/Untitled+design+%281%29.gif)
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Social Media Campaign
Our 2024 Social Media Campaign, “Mountain Memories,” achieved something truly special: it didn't just spark conversations; it built a community. Inspired by the Mountain Memories theme, we embraced the concept of scrapbooking and the power of storytelling. We invited people to share their favorite memories of the State Fair of West Virginia while our team dug through records to uncover authentic historic elements for our design pieces.
By tapping into the rich tradition of Appalachian storytelling, we brought generations together to reminisce, laugh, and even shed a tear as they relived their cherished fair memories. This campaign became a tapestry of shared experiences, weaving together the past and present in a way that resonated deeply with our audience.
Through “Mountain Memories,” we demonstrated that marketing is more than engagement or metrics—it’s about making people feel. Our goal was to create an emotional connection, and we couldn’t be happier with the result. This campaign not only captured the essence of the SFWV but also showcased the heart of our approach at The Social Bee Marketing Agency.
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Kelly Collins, CEO, The State Fair of West Virginia