It All Began When They Said, "We've Always Done It This Way."

Founder & CEO Katie Willard comes from a long line of entrepreneurs, innovators, pioneers, and doers in the Mountain State. Her entrepreneurial spirit was lit at an early age as she grew up watching her father build his own small business, which is still in operation after 40 years.

Her passion is West Virginia, and her goal is to showcase its authentic and resilient people, organizations making an impact, and disruptors going against the status quo just like the many generations before them.

a little bit wild and
A little bit wonderful

The Social Bee Marketing Agency is a woman-owned boutique agency dedicated to amplifying West Virginia's story.

We champion the people, places, and spaces that make West Virginia the go-to destination to do business, enjoy a remote-work lifestyle, and experience West Virginia's unrivaled beauty.

Our superpower is helping West Virginia become the best version of itself while championing its beauty, uniqueness, and authenticity to the rest of the world.

Our passion is West Virginia. We've spent over a decade helping businesses and organizations communicate their brands effectively through content marketing. We have a diverse background working in public and private sectors, leading creative teams, developing and implementing economic development marketing initiatives, and connecting the right people with the right resources.


Straight talk, long walks, short emails, data, and cutting out the 'meh' to make room for the very best.

you can find her:

Exploring West Virginia, on strategy calls with her clients, making dinner, and kayaking.

her daily rituals:

Morning coffee, cuddles with her son, fur babies + fun-loving husband, avocado toast, nightly news, and warm baths.

What we do


founder + ceo

Alex Runyon

content manager

the dream team

Dan Swiger

Chief operating officer

Leah Evans

social media manager

Kelsey Dowling

Graphic designer





Handmaid's Tale

Coffee, All day every day.

The Art of Vulnerability

Pizza. Always pizza.



Katie's Favorite Things

Exploring — especially with my two favorite guys! Btw, have you checked out Stone House Lavender in Fairmont?

my happy place!

The Greenbrier River in Alderson, West Virginia! It's my zone of serenity where all of my best ideas happen.

Ice cream from Ellen's in Charleston and Dairy Creme Corner in Fairmont and The Dairy Queen in Hinton and...the list goes on! 

My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

my guilty pleasure

view more >

Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.

This      That






hot dog





night owl

frozen lemonade

kettle corn

pepperoni roll


Where I stand on the super important stuff... Agree / disagree? 

“I would whole-heartedly recommend Katie and The Social Bee to any organization hoping to grow their social media presence.”


so they say:

let's work together

We solely work with West Virginia businesses and organizations. If you love the Mountain State just as much as we do, we want to work with you! Let's make progress together.

did we just become best friends?